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Social Media
If you’re not managing your company’s online reputation, someone else is. Your competitors. Your detractors. Citizen journalists who can help or hurt your company with a single blog, tweet, or video post.
You need a partner who knows how to navigate the contemporary media landscape—a complex place where traditional media still commands billions of eyeballs, where web publishers prefer edgy over accuracy, where anyone with a smartphone can break news.
We’ve been helping companies manage digital reputations since 2004. The head of our social media practice has been blogging since 2001, and developing digital strategies since the mid 80’s, when online communities were in their infancy.
Our campaigns engage customers, partners, markets, and employees online with custom strategies that drive measurable business objectives. We do this by building strong relationships with digital influencers, and ensuring those relationships are monitored, measured, and managed to a positive end.
Before you engage a social media partner, ask them for evidence of past campaign successes. We have a long and impressive record of successful partnerships, client references, and documented campaign data that we are ready to share—from startups to global 500 companies.
The rules of media relations are changing fast. It’s important to change with them. Let us show you how a strategically integrated social media campaign can help your company achieve its PR, IR, and marketing objectives, while mitigating risk.
Our Latest Releases
The Gregarious Blog
By the headlines you would think that the Facebook IPO was a colossal failure. “Was the Facebook Deal Overhyped? ...
Fri, 18 May 2012
I've got to admit, I am a business idea killjoy. You know the kind of guy who always tells you why a business idea ...
Fri, 18 May 2012
Today's topic on GThink: "Next-Generation Publishing Platform Hyperink Wants To Transform Blogs Into Books," covere ...
Fri, 04 May 2012
BABY ON THE WAY: Rancic has become a spokeswoman for women's issues Today's topic on GThink: "Giuliana Rancic: ...
Mon, 30 Apr 2012
RACES REMEMBERED: Penn Relays of the past come into view this week I don't often wander off the topic of public ...
Tue, 24 Apr 2012
Or how to funnel indignation for the good of a company, crisis, or cause BAITED: Media are hooked by Nugent an ...
Mon, 23 Apr 2012
Today's topic on GThink: "Sidebar Measure in JOBS Act Opens Door for Hedge Funds to Tell Their Story to the Masses ...
Wed, 11 Apr 2012
THE JOBS ACT: Good for crooks or good for you? Today's topic on GThink: "JOBS Act Jeopardizes Safety Net for Inve ...
Wed, 04 Apr 2012
BLOGGERIFFIC: Google setting a higher standard for blog design There are a few topics I avoid talking about. Po ...
Tue, 03 Apr 2012
Today's topic on GThink: "ABC Expands Digital Magazine Circ Reporting," covered by MediaPost. METRICS MATTER: Th ...
Tue, 27 Mar 2012
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